The Current is a pop-up village with a powerful presence just off of bustling Seaport Boulevard. On a rotating basis, it will play host to a different collection of retailers connected by a common theme that changes periodically.
She-Village had a residence at The Current from July 2018 - January 2019. Inspired to shine a light on the bold and visionary women shaping the future of retail, this mission-driven concept knit together an incredible block party of female-founded and fashion-forward brands that share a common storyline of passion, purpose and empowerment.
She-Village at The Current
We believe that the best experiences are the ones that make you part of the story.
Check out @seaportbos and #shevillage to see how these female-founded businesses made waves in the district during their stay.
Then be sure to follow along to stay current with The Current, our ever-evolving destination for interesting retail experiences unlike any other.
See what she said.
"Inspired by the popular tiny house movement and challenging the status quo of the ordinary storefront, Brooklyn-based architecture firm nArchitects designed The Current’s unique “micro urban identity.” Small, angular and intriguing structures, coupled with inviting public green spaces, create a new focal point in the Seaport that is emblematic of the neighborhood’s entrepreneurial spirit." - Boston Real Estate Times
"Pop-ups are ubiquitous but there’s a different take on the format in the Boston Seaport. The strength of The Current is being able to bring like-minded, mission-based businesses all together in one space." - WWD
"The She-Village confers a seductive affinity — a tingle of belonging that is both ideologically disquieting and experientially pleasing." - The Boston Globe
"Easton native Kelly Brabants is one of the local small businesses that will be part of She-Village. She’s been selling her athleisure brand, Booty By Brabants, online for nearly four years. This project gave her an opportunity to try her first brick and mortar store. “It’s always been my dream of mine to connect with customers, not just behind a computer screen.” she said. She-Village has some national brands including Cynthia Rowley, but like Brabants, many of the stores are local first-timers." - CBS Local
“WS’s pioneering history of creating pop-up retail experiences coupled with the Seaport District’s track record, one that rewrites the retail narrative, is a powerful combination. The Current is the perfect fit for our creative and ever-changing neighborhood. This diverse collection of retailers tells a story of passion, purpose, and empowerment that is bound to inspire other entrepreneurs and that further solidifies Seaport’s role as a retail and innovation hub,” said Todd Norley, senior vice president of leasing, WS Development." - New England Real Estate Journal