The Current, a pop-up village with a powerful presence just off bustling Seaport Boulevard, has evolved yet again to welcome best-in-beauty brand Glossier to Boston. The digitally-based company makes its first foray into New England with a full-takeover of the nine freestanding spaces comprising Seaport’s retail incubator, forging a unique and creative physical allusion to the many moments offered by the beauty innovator through its multiple pillars of makeup, skincare, bodycare, and fragrance.
Much like The Current, which welcomed a powerful crew of female business founders via its curation of the She-Village in 2018 and then a group of locally-oriented, Boston-based businesses in Spring 2019, Glossier celebrates community and collaboration. The brand’s takeover of The Current is designed to be a pinnacle of engagement for the neighborhood and an immersive embodiment of Glossier in real life.
Glossier at The Current will be open Monday through Sunday 11:00am-7:00pm, until October 4th.
Glossier at The Current
with Current affairs
We believe that the best experiences are the ones that make you part of the story.
The Current is home to an ever-evolving lineup of brands and businesses that spin the concept of a traditional storefront into something truly special. It’s instant gratification – discover something new, touch it and take it home with you – with an element of the unexpected. Designed as a miniature village to wander and explore, The Current is a new approach to pop-ups that’s redefining retail.
Check out @seaportbos to see how these businesses made waves in the district during their stay. Then be sure to follow along to stay current with The Current.
Beauty and Brains
Beauty blogger and budding beauty mogul Emily Weiss has transformed “Into the Gloss” into a fully-fledged business, raising $10.4 million in funding and launching her own beauty range, Glossier, in late 2014.
A long-time beauty enthusiast and former fashion assistant and contributor for Teen Vogue and W magazine, Weiss started her beauty blog, “Into the Gloss,” in 2010 after spotting a gap in the fashion media market for beauty product coverage.
Weiss’s direct-to-consumer beauty start-up, Glossier, launched in October 2014 with four products. It is now valued at $1.2 billion and crossed $100 million in sales last year with just 29 products. The most recent addition is Glossier Play, the brand’s own makeup line, which has sparked discussion about Weiss’s goal to turn Glossier into an Estée Lauder-like “builder of brands.” Glossier has been recognised as a top beauty brand by titles such as Allure, Teen Vogue, Glamour, Nylon and Cosmopolitan.