Small spaces, Big ideas.
Experimental and experiential.

This is The Current.

An unmistakable take on pop-up retail.
THE CURRENT

An unmistakable take on pop-up retail.

It's instant gratification - discover something new, touch it and take it home with you - with an element of the unexpected. Designed as a miniature village to wander and explore, The Current is a new approach to pop-ups that's redefining retail. Season after season, The Current welcomes new brands to Boston and new discoveries to Seaport.

The Current is transformed into Aprés at The Current for the fall/winter 2025 season. Open September 25 through February 28, 2026 Aprés at The Current and its nine curated brands invite you to shop, savor and step into a festive, après-ski–inspired escapee. Scroll down to discover who is popping-up this season.

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Complimentary personalized expertise that brings your brand to life.
THE CURRENT

Complimentary personalized expertise that brings your brand to life.

At WS, our high-touch retail incubation program offers solutions designed to help brands reach their fullest potential at our properties. We are a partner in your retail journey and are invested in your success from day one. Using a data-driven, site-specific approach, we work with your team to create unique customer experiences that get results.

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Low Temps, High Vibes
WELCOME TO THE PARTY

Low Temps, High Vibes

The Current transforms into the ultimate shopping party, where nine curated brands invite you to discover, savor, and vibe during the best part of the season. We’re turning up the heat with a cold-weather destination reimagined as an après-inspired escape - complete with chic storefronts, cozy corners, and a lineup that’s equal parts retail and just the right amount of shine. No skis needed, just pull up, shop, and stay awhile. And the best part? No lift ticket required.

Where

100 Seaport Boulevard
Boston, MA 02210

When

Monday to Saturday: 11am-7pm
Sunday: 12pm-6pm

Après All-Stars

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Shop, Sip and Sparkle in Seaport

The Current

THE CURRENT

Step into a festive, après-ski–inspired afternoon where low temps meet high vibes. Join us for the Grand Opening Day of Après at The Current Friday, September 26th from 4:00pm–6:00pm.

Discover
Seaport Smalls

SEAPORT SMALLS

Seaport Smalls at 10. Joy Street Kids by 11. Big energy, little fits, and plans that parent well.

Discover
Splendoria at The Superette

SPLENDORIA

Splendoria is in bloom. Step into a floral dreamscape in The Superette courtyard—and let the shopping unfold.

Discover
Island Creek Oysters

ISLAND CREEK OYSTERS RAW BAR

Enjoy fresh local oysters, caviar service, and tinned fish along with other raw bar classics. Beer and canned cocktails are flowin' in this fully outdoor, seasonal experience.

Discover
Join The Current

Brands + Partners

Join The Current 

The Current is curated by WS Development to showcase exciting and diverse brands, with a focus on creativity, quality, and community.

Be A Part of The Next Wave

  • How can I become a business at The Current?
  • Are there opportunities for hosting events or collaborations?
  • When can I catch a new wave?

Featured Pop-Ups 

  • Brands Who Have Been Here

Pop-Up to Permanent

Brands we are proud to see popped up and loved Seaport so much they moved in.

Pop-Up to Permanent
Pop-Up to Permanent
Pop-Up to Permanent
Pop-Up to Permanent
Pop-Up to Permanent
Pop-Up to Permanent

Frequently Asked Questions 

Shopping Experience & Visitor Amenities

  • What kinds of shops can I expect at The Current?
  • Are there any seasonal events or promotions?
  • Can I return items purchased at The Current?
  • Is parking available near The Current?
  • Are pets allowed?
  • Is The Current accessible to people with disabilities?
  • How do I stay updated on new shops and events?