The Current | Injeanius
Making jean shopping fun, easier and more approachable for women since 2005. Owner Alison Barnard O’Brien, an Inc. magazine “30 Under 30” and one of “Boston’s 25 Most Stylish” as named by The Boston Globe, set the local fashion industry on fire when she opened Injeanius in Boston’s North End fifteen years ago. She has since become the region’s authority for all things denim, guiding thousands of loyal customers and fans who continue to look to her and her Injeanius staff for style tips and the latest in jeans trends. Shop sustainable denim like Citizens of Humanity and AG Jeans as well as various tops, t-shirts, sweatshirts and casual items.
Sustainability is important to Alison and the Injeanius team and they have partnered with the Blue Jeans Go Green program to collect old denim in order to recycle it and transform it into something new, including insulation that is used for Habitat for Humanity projects. Drop off your denim to be recycled and receive 20% off any one item at injeanius. Denim must be 90% cotton in order to be recycled.